For those who have not come to discover the mother of all sales, Boxing Day is the day when shops start to slash their prices from 50% and above to get rid of stock. Of course the sale usually lasts for a month but usually the good stuff will finish on the first day because people actually wake up early in the morning to queue outside the store before it opens. I am speaking the truth.
Did I make it?
'Yeahhh, I dunno what's in there.'
The doors opened.
And I was in for a huge shock. The ground floor of Selfridges is the posh home of all the bags in the world that can EACH feed a family of four for a lifetime in third world countries. It was amazing that the bags were strewn everywhere. Marc Jacobs, Balenciaga, Mulberry, Chloé, any fashion house that did not have an enclosed shop, had their bags mixed together, picked up, scrutinised and thrown back into a pile of, dare I say it, rejects. Seriously, it was like Primark on a weekend. (Primark sells cheap clothes and people go mad and pick everything they find in their size and it is messy in there, if you've not been to a war zone, Primark is the place to start.)
Did I mention that the atmosphere was euphoric? Don't blame me but it was the whole mood of it. I grabbed a Michael Kors bag, a Marc by Marc Jacobs wallet (because I was pick pocketed just recently) and stood in the queue into Louis Vuitton. Yes, seriously, the euphoria of luxury brands at 'affordable' prices got me insane in the membrane. It was only when they started playing 'The Final Countdown' that I realised my madness and the psychology Selfridges was using to hype up the sale that I put down the bag and also left Louis Vuitton (but only because there was no sale). In the end, the boy bought me the Marc by Marc Jacobs wallet which was I believe a very sensible buy. (:
p.p.s Some of the pictures I had to scour through 2007 archives so the goods may look very out of season. The goods were actually mostly spring 2008 I presume, from the bags I saw.